When the first washer machines and dryers came out, people who hung
their clothes on the clothesline swore they would never switch. However,
many of these same people are the ones who, once they got their money
together, began putting down people who still hang their clothes on the
clothesline. I see a similar trend with the advent of e-book publishing.
In the June 2000 issue of Writer's Digest, M.J. Rose has an article
featured titled, "What's the State of Publishing? A Hint--It Starts with
the Letter e." (For those who aren't familiar with her, M.J. Rose is an
author who garnered national attention after publishing on the Internet.
She has since signed a contract with Simon & Schuster--and the
resulting hardcover book, to be released this August, has been a
featured selection with the Doubleday Book Club and the Literary Guild.)
The article features the pros and cons of e-book publishing.
The biggest argument cited against e-books is that the quality of
writing will suffer and that the books won't be edited. Of course, the
biggest detractors were the agents and publishers. M.J. quotes an agent
(who will remain nameless in this article) as having said, "If you can't
find an agent who likes your book, perhaps there is something wrong with
the book." Now think about it. If you were receiving 15 percent of the
advance and money from book sales (on a book you didn't even write) or
85 percent of the book's profit, would you be happy to give up your part
of the pie? And think of the history of the many books that later became
famous, which agents and publishing houses rejected.
As far as quality control of e-books, any writer who is serious about
his craft will seek a good editor. And there are cooperative publishers
for writers who don't want to assume all the responsibility for their
self-publishing efforts who can do this for the writer. (The manuscripts
I work with are both copy and story edited before they are published as
e-books under Black Butterfly Press.)
One only has to look at the trends to get an idea where the future of
e-books is headed. Traditional bookstores and publishers are jumping on
the e-book bandwagon. According to M.J. Rose's article, Barnes and
Nobles bought 49 percent of Universe.com,
the publishing company who provides print-on-demand and e-books. M.J.
Rose goes on to point out how in the past two years, more than 100
e-publishing companies have started up and over 1,000 authors have
published full-length books available only on the Internet.
To quote from the article, "Lately, I noticed a few more independent
authors, who are being interviewed rather than laughed at," says Pauline
B. Jones, who last year sold the first e-book to the film industry. The
e-book, "I love Lucy-When I don't Want to Kill Her," is being produced
by Indie Gal Productions. "It's about time. That kind of snobbery only
helped publishers keep a lock on publishing. You don't see that kind of
attitude in other creative venues. In cinema, independent filmmakers are
applauded. They are the mavericks. Now, it's our turn.'"
Definitely, e-books are an idea whose time has come. I recently read
where Publisher's Weekly has even reviewed an e-book! Moreover, since
the Stephen King success with his e-book, "Riding the Bullet," Simon and
Schuster, (the same publisher) will be releasing an e-book edition of
author, Mary Higgins Clark's latest book, and plans to make all her
other 18 books available in e-books.
To quote from BookIdea.com,
in their article called "How do you publish an e-book," "While most of
us don't foresee the demise of traditional print books anytime soon,
more publishers and writers are exploring ways to distribute their works
electronically as well as on paper.
Other fictional e-books--especially in the genres of romance and
science fiction--also have done well online. In non-fiction, any subject
that requires constant updating (computer books, for example, or
professional directories) is also ripe for e-publishing."
Why e-books? Because they require less upfront expense, no inventory
and fewer middlemen. The result: you can often sell them at a lower cost
than traditional print books, yet collect a larger percentage of the
profit. You can also keep a book with a limited, but ongoing audience "in
print" indefinitely. Your books need never die."
My contention is that most of the negative press seems to come from
fear of change and fear of the loss of power.
When people warn that e-books will lower the quality of published
works, I think this is a scare tactic to keep other writers from
venturing into this relatively new field. There will definitely be a
shift of power from the people who have owned the publishing industry.
In conclusion, publishing e-books is like the Flying Wallendas--a
family of trapeze artists who performed worldwide without a net. You
will lose your net--that is, your safety and comfort zone. Although
there is less financial risk involved, as an e-book publisher, you are
still venturing into unknown territory, so you are afraid. But just look
at the trends of the larger publishers and I think it sends a louder
message than your fear. Either you set the rules to the game, or someone
else rules!
(For more information about author and publisher Maxine Thompson,
visit her website www.maxinethompson.com.)